1. Problem recognition, definition and
evaluation
After conducted EPCI cost analysis and schedule analysis, the negotiation process is required in tender
stage. Since the economics of a gas project was so marginal, negotiation would
become a critical process to make such a tender whether it’s failed or success.
The good negotiation should be prepared with some adequate materials, such as a
negotiation model. Therefore, a negotiation model is required to be built prior
to negotiating with bidder(s).
2. Development of the feasible alternative
Principally, any successful negotiation must have a fundamental
framework as follows:
·
The
alternative to negotiation
·
The
minimum threshold for negotiated deal
·
How
flexible a party is willing to be, and what trade-offs it is willing to make
Three concepts for establishing
negotiation framework: BATNA (Best
Alternative To Negotiated Agreement), Reservation
Price and ZOPA (Zone Of Possible
Agreement). And
expanded to the fourth concept: value creation through trade.
Developed by Roger Fisher and William
Ury, BATNA is
one’s preferred course of action in the absence of a deal. Always know the BATNA
before entering into a negotiation. Otherwise the negotiator won’t
whether a deal makes sense or when to walk away.
The reservation
price (also referred to as the walk-away) is the least favorable point at
which one will accept a deal.
ZOPA is the area range in which a deal that
satisfies both parties can take place. Each party’s reservation price
determines one end of the ZOPA. Each party had a reservation price, and they
bargained within the ZOPA. In doing so, each got a better price than his/her
walk-away.
Figure 1. Reservation Price
& ZOPA
3. Development of the outcome
According to Figure 2 and Figure 3, the 75% confidence level of EPCI
schedule and cost fall in duration 28 months and cost USD 200 Million. Meanwhile,
input for cost simulation is shown in Table 1.
Table 1. Breakdown Project
Head Cost
4. Selection of criteria
Based on above figures and table, company as buyer is able to build
reservation price and ZOPA as a negotiation model to bidder(s) as seller.
5. Analysis and Comparison
The negotiation model is shown in Figure 4. The maximum
company’s settlement of EPCI duration might be started from 27 months which has
40% confidence level. However, the company has ZOPA from 28 months (75%
confidence level) to 30 months.
Meanwhile, the company has ZOPA from USD 202 Mn to USD 222
Mn. The minimum ZOPA became OE is set at 80% confidence level. The maximum ZOPA
for the company is set sligthly above 100% confidence level in order to expand
the probability of success and to incorporate 10% allowance of OE. However, the
maximum ZOPA is still below the maximum EPCI price USD 251 Mn.
6. Selection of alternative
What is company’s BATNA? If the deal is failed, then
the company shall propose another project scenario, either to deliver gas to other
buyers to leverage economics or to conduct re-engineering to create value
engineering and reduce cost to balance the opportunity loss.
7. Performance monitoring and
post-evaluation of results
The negotiation is most likely needed after bid price opening, thus a
negotiation model is required. The negotiation model is built according to
project economics, what maximum EPCI price is allowed to generate a certain
level of economic indicators (company’s MARR). In addition, the maximum EPCI
duration in the model is based on the gas sales agreement. If negotiation is
failed, company shall have strong BATNA in this project since conducting
re-tender with current scope will be totally wasting time.
References:
·
Asmoro, Trian
H. (2012, Nov 16). Negotiation: Your Starting Points. Retrieved from: http://3an.blogspot.com/2012/11/negotiation-your-starting-points.html
·
Asmoro, Trian
H. (2012, Nov 16). W18_TRI_ Cost Analysis using Simulation Approach. Retrieved
from: http://aacemahakam.blogspot.com/2012/11/w18tri-cost-analysis-using-simulation.html
·
Asmoro, Trian
H. (2012, Nov 22). W19_TRI_ EPCI Schedule Analysis using Simulation Approach.
Retrieved from: http://aacemahakam.blogspot.com/2012/11/w19tri-epci-schedule-analysis-using.html
AWESOME again, Trian!!! Love your case study and loved your analysis even more!!!
ReplyDeleteKeep up the good work!!!
BR,
Dr. PDG, back in Jakarta