W7_DI_MULTIATTRIBUTES DECISION MAKING

Problem recognition, definition and evaluation

“Most of the human body is made up of water, H₂O, with cells consisting of 65-90% water by weight”. This means that water is very important for us and Water’s business that one of a durable competitive advantage is really have good prospect.

This blog will evaluate three alternatives in previous blog posting which discuss about possibility of Ionizer water business.  In order to make good decision, we will use compensatory models to analyst performed.

Development of the feasible alternatives

1. Selling Ionizer water machine (W4 Blog posting)
2. Selling Ionizer water with invest on Ionizer machine (W5 Blog posting)
3. Selling Ionizer water with purchase Ionizer water for other makers (W6 Blog posting)

Development of the outcomes

These three alternatives have been discussed in the previous blog posting with the detail results shown in table below:

Table 1: Result Detail

 

Selection of the acceptable criteria

Attributes that will be used mentioned in table below:

 

Table 2: Ranking & weight of attributes

  

Analysis and comparison of the alternatives

Step 1: Found out Dimension Value with generate non dimensional scaling from attributes. 

Table 3: Non dimensional scaling

Step 2: Applying attributes value to each alternatives and input with dimensional value to get total weight score. 

Table 4: Weight value for each attributes

Selection of the preferred alternative

Evaluation above produce the best result is option No.2 that is “Selling Ionizer water with invest on Ionizer machine”

Conclusion/Performance monitoring and post-evaluation of results

After using NPV calculation, breakeven chart, and multi-attribute decision making with compensatory models, have been decided that Ionizer water business with sell that water with invest on its machine.

--“Health is not everything, but without health everything is meaningless”--

Reference: 

         i.      Kennon Josua, Getting Rich by Investing in an Excellent Business, retrieved from: 

http://beginnersinvest.about.com/od/investstrategiesstyles/a/excellent_busin.htm

       ii.      Anne Marie Helmenstine Ph. D, What Are the Elements in the Human Body?, retrieved from:

http://chemistry.about.com/cs/howthingswork/f/blbodyelements.htm

      iii.      MAHAKAM Team, Blog posting weeks 4 – 6, retrieved from: 

http://aacemahakam.blogspot.com/2012/010/W4_DI_Bussiness Analyst 1

http://aacemahakam.blogspot.com/2012/010/W5_DI_Bussiness Analyst 2

http://aacemahakam.blogspot.com/2012/010/W6_DI_Bussiness Analyst 3 

   iv.  William G. Sullivan, Elin M. Wicks, and C. Patrick Koelling (2011), Engineering Economy (15^th Edition), Chapter 6 (p.557-560)