W4_DI_BUSSINESS ANALYST 1

Problem recognition, definition and evaluation

“Change your water, Change your life”

Nowadays, Ionize water is become very popular to replace common mineral water. Base on research in Japan since the 1950, founded that Ionize water improves chronic health conditions as follows:

- Arthritis	- Heartburn	- Chronic fatigue
- Indigestion	- Leg cramps	- High blood pressure
- Poor circulation	- Migraines	- Nausea
- Obesity	- Osteoporosis	- Psoriasis   & stress

Dr Otto Warberg, the Nobel Prize winner for discovering the cause of cancer, explained that no disease can exist in an alkaline environment. Japanese medicine has proven this over the last 15 years. Water Ionizer can restore proper alkaline pH within weeks.

 

 Figure 1: Water information

This facts and condition makes good opportunity of Ionizer Water business, so it can make realize physical and financial health.

To start this opportunity, we need calculate the feasibility study and breakeven of the business.

 

Development of the feasible alternatives

1. Selling Ionizer water machine
2. Selling Ionizer water with invest on Ionizer machine
3. Selling Ionizer water with purchase Ionizer water for other makers

Development of the outcomes

In Weeks 4 Blog, We will analyst first alternative of business Ionizer Water, that is selling Ionizer water machines without ionizer water.

·         High investment, to purchase Ionizer water machine from maker.

·         Because of high investment and the machine price is quite expensive, so the sales target is high market, such us: hospital, company, corporation, other investor, and high class market.

·         High profit but low quantities

·         High risk

Selection of the acceptable criteria

Using mathematically equation to get NPV and breakeven for each alternative.

Analysis and comparison of the alternatives

Detail data mentioned at table below:

 Table 1: Detail information option 1

 

NPV Calculation shown in the table:

  Table 2: Calculation option 1

 From calculation above, next is Breakeven chart:

Table 3: Brekeven Chart option 1

Selection of the preferred alternative

Base on analyst above, NPV for first option for 6 month is 96,840,000. – IDR with breakeven point in weeks – 11.

Conclusion/Performance monitoring and post-evaluation of results

For both alternative 2 and alternative 3 will evaluated on blog posting weeks 5, weeks 6, and weeks 7 will using decision maker tools to get the best decision on this business. 

Reference: 

         i.      Discover the incredible health benefits, retrieved from: 

http://purepro-water-ionizer.com/incredible_health_benefits.html

       ii.      Biography, The Nobel prize in Physiology or Medicine 1931Otto Warburg, retrieved from: 

http://www.nobelprize.org/nobel_prizes/medicine/laureates/1931/warburg-bio.html

      iii.      William G. Sullivan, Elin M. Wicks, and C. Patrick Koelling (2011), Engineering Economy (15^th Edition), Chapter 6 (p.454)